TOWER 28 x SEPHORA
Sensitive Club - Pop-Up Experience
For Tower 28’s first-ever partnership pop-up with Sephora, we worked closely with founder, Amy Liu, to turn the brand’s origin story into a place fans could experience IRL, in the heart of where it all began: along the famous Abbot Kinney Boulevard in Venice, California. Set a couple of blocks from the real Tower 28 lifeguard tower that inspired the brand, Sensitive Club was designed as a California beach shop drawing inspiration from Venice’s surf, skate, and souvenir culture. Beyond spotlighting beloved and new products, the experience put community first, serving as a love letter to Tower 28’s fans.
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