SAMSUNG
Spider-Man: Brand New Day Partnership
We turned fan curiosity around what phone Spider-Man uses into a partnership opportunity between Samsung and Spider-Man: Brand New Day. The timing around the film premiere and the launch date of the new Galaxy Z Foldables aligned, allowing us to craft a storytelling ecosystem that centers around Spider-Man creating the perfect crime-fighting phone, while his best friend, Ned Leeds, also has a new phone that allows better use of his Spidey Tracker app. What came out of it was a buzz-worthy campaign that tapped into both, tech audiences and Marvel fans.
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