Thread of Assumptions Yep! We wrote an assumption joke for every team in the NBA and some of them got in on the fun.
Surprisingly Great Shots Activation at NBA All-Star Weekend that challenged fans to attempt their best trick shot.
— STATE FARM x NBA Challenge Your Assumptions
To broaden State Farm’s 2021 - 2022 NBA season campaign, we pushed our partners to think outside the box when it came to challenging fan assumptions and creating fan moments.
