Creative | Art Director

STATE FARM x NBA
Challenge Your Assumptions

To broaden State Farm’s 2021 - 2022 NBA season campaign, we pushed our partners to think outside the box when it came to challenging fan assumptions and creating fan moments.

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State Farm x NBA on TNT | "Clutch"

State Farm x NBA on TNT | "Closer"

Thread of Assumptions
Yep! We wrote an assumption joke for every team in the NBA and some of them got in on the fun.

Surprisingly Great Shots
Activation at NBA All-Star Weekend that challenged fans to attempt their best trick shot.

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Director: Chris Perkins | Prod. Agency: Synergy Films