Mehak Agarwal
Creative | Art Director
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Aulani - Lei Day

Interactive “Make A Lei” Social Activation

This was the first time a Disney line of business used the “Add Yours” feature on Instagram.

  • Reach: 19.6K

  • Leis Created: 199

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AULANI, A DISNEY RESORT & SPA
Lei Day


To educate and celebrate the sentiments of Lei Day, we created a set of social assets that told the story of “making a lei, wearing a lei, and sharing a lei.” For in-feed, we created an original Disney short that leans into iconic character tropes. And for our story post, we encouraged our followers to “make their own lei” by utilizing trending interface capabilities.